AI agents (Artisans)
A marketing Artisan and a sustainability sales agent work alongside the team, with AI sales agent training.
Client overview
MasterleadsAI automates sales, customer service and admin for sustainability businesses in Europe, from lead generation to invoicing. We handled backend development: the services, APIs and data layer behind its AI sales agents, calling, outreach and scheduling.
The problem
Sales teams lose hours to work AI can do: Sustainability businesses spend their time finding leads, chasing outreach, calling prospects and handling the admin after a sale. They wanted that work automated from the first lead to the invoice.
What we built
Leads and outreach
Lead generation and data enrichment, personalised email and LinkedIn outreach, and automated phone calls.
After the sale
Product suggestions, invoicing and installation scheduling.
Our part
Backend development: services, APIs and data for leads, contacts, products and activity, and server side logic for calling, outreach, chatbot conversations, invoicing and scheduling.
In the build
In the build5
- AI/ML
- WebRTC
- Python
- PostgreSQL
- Chatbot integration
